Support A Rocha with 1% for the Planet
1% for the Planet" is a global NGO supported by companies who have decided to donate 1% of their sales to environmental associations. It currently has over 6,000 members in 91 countries. A Rocha is currently looking for its first sponsor to join this network.
1% for the Planet was launched in the USA in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, former owner of Blue Ribbon Flies. As philanthropists themselves, contributing more than 1% of their sales through their respective companies, they wanted to create a network capable of bringing philanthropic companies together. Their main argument: to show that their companies can be successful AND philanthropic. Since its creation, over $350 million has been donated to environmental associations.
What are the benefits for companies?
- Make a simple commitment in line with your values that you can show and prove
- Support associations selected and approved by us
- Cultivate your network by meeting other like-minded companies and entrepreneurs
- Exchange with other philanthropists, whose diverse experiences will help you to progress
- Get to know and interact with environmental associations
- Benefit from tax advantages by supporting a cause useful to all: your donations are tax-deductible up to 60% of their amount, up to 0.5% of your sales. New since 2020: the tax reduction for payments made in financial years ending on or after December 31 is capped at 20,000 euros or 5 ‰ (5 per thousand) of annual sales excluding tax, whichever is higher.
- Engage your employees: whether you’re in the process of building a CSR strategy or already have one well established, joining 1% for the Planet enables you to articulate all your commitments around a simple message. The association also gives you the tools to involve your employees in the philanthropy generated by their day-to-day work: involve them in the choice of recipient projects, develop skills sponsorship, propose a clean-up day, etc.
What are the benefits for A Rocha?
The benefits are essentially financial. To benefit from donations from member companies, we need to be approved as a 1% for the Planet member. To do this, we need to be recommended by a company that is a member of the NGO, i.e. the company must commit to supporting us financially to the tune of 1% of its sales. Today, 600 associations are 1% for the Planet members in France.
How to become a member
Would you like to support A Rocha and join 1% for the Planet? Please do not hesitate to contact Jean-François Mouhot, director of A Rocha, and to consult the membership form.